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Maybe it’s Time to Shift Your Google Shopping Budget to Marketplaces

We analyze a lot of online retail businesses. We work with 30 new retail businesses a year, have 20-30 ongoing retail businesses that we perform marketing and consulting for and we talk to another 100 retail businesses a year that we end up not doing business with.  Through this analysis, one trend we’re starting to…

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Uncovering Revenue Opportunities for Ecommerce Retailers: How to quickly assess analytics to identify new strategies and tactics

This post uncovers how I think about any retail business to uncover immediate revenue growth opportunities. I’ve found over the past 13 years that most of our competitors are just not great at the basics, or they are great in one area but not well rounded. It doesn’t make them bad people, but the reality…

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