How to Get Creative With Funding Your Ecommerce Re-platform Project – Full Scale Expertise at it’s best

Each year I run into 20 to 30 retailers that are trying to re-platform their e-commerce websites but lack the funds to start the project.   At Accelerate we try to be creative with finding ways to uncover missing revenue, or missing profits, or reducing additional costs to pay for large technology initiatives.  This blog post…

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Uncovering Revenue Opportunities for Ecommerce Retailers: How to quickly assess analytics to identify new strategies and tactics

This post uncovers how I think about any retail business to uncover immediate revenue growth opportunities. I’ve found over the past 13 years that most of our competitors are just not great at the basics, or they are great in one area but not well rounded. It doesn’t make them bad people, but the reality…

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46 Questions to Ask When Interviewing a Magento Ecommerce Agency

  It is important to take in consideration many aspects of your e-commerce business when you’re selecting a Magento maintenance and support partner.   We work with over 300 Magento retailers in the past eight years and have built a Magento practice to provide the perfect combination of marketing, creative and technology expertise ensuring the work we perform…

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19 Tools To Grow Your Business Digitally

Software and tools are critical to marketing in today’s internet.  The amount of process, organization and level of activities required for successful digital marketing is astounding and the complexities increase daily. This is actually an incredible opportunity to out-execute your competition though.  It’s my belief that the company that can consistently execute the fastest with…

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9 Email Marketing and Marketing Automation Campaigns to Drive More Revenue

Marketing email and automation are imperative to every successful marketing campaign. I see email as the top third return on investment in every one of our clients. You may ask, how does one begin an effective email marketing and marketing automation campaign? Below, I’ve outlined the top twenty-five strategies that drive leads and revenue. To implement these strategies,…

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The Best Web Design Approach for Results and Some Cool Tools

Web design continues to change.  Processes from designer to designer are different and continue to become more varied.  So how do you know what the best approach is for designing your next company website? Well here are some tips, strategies, best practices, lessons learned along the way and some tools I like as well. How…

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The Secret To More Search Advertising Revenue (Hint: It’s Bing Ads!)

Our clients are always looking for an edge in paid media. For the most part, Google Adwords is a break even channel for most ecommerce retailers at best. As competition rises in many ecommerce categories costs-per-click are rising driving up costs-per-acqusition.  So for paid media to remain viable retailers are looking to either improve conversion…

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