What Effects Conversion Rate on an Ecommerce Site?

This is a quick post to try to layout everything that effects the conversion rate within an ecommerce website.  There are a lot of moving pieces and often times retailers think that conversion rate is a facet of marketing, I’m … Continue Reading

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Being Better Than Popups While Still Capturing Emails

The popup is getting old.  Let’s face it. We all hate the execution, but have enjoyed the results.  It’s hard to argue with how effective the modal popup has been the past few years. We’ve seen retailers with good offers … Continue Reading

Shifting Your Google Shopping Budget to Marketplaces

We analyze a lot of online retail businesses. We work with 30 new retail businesses a year, have 20-30 ongoing retail businesses that we perform marketing and consulting for and we talk to another 100 retail businesses a year that … Continue Reading

Instagram Advertising is Starting to Be Effective for an ROI

It’s tough to stay on top of social ad trends, especially when it comes to social ads. There is a lot of noise about new ad products, new features within platforms and it’s tough to know what is actually working … Continue Reading

How to Get Creative With Funding Your Ecommerce Re-platform Project – Full Scale Expertise at it’s best

Each year I run into 20 to 30 retailers that are trying to re-platform their e-commerce websites but lack the funds to start the project.   At Accelerate we try to be creative with finding ways to uncover missing revenue, or … Continue Reading

Uncovering Revenue Opportunities for Ecommerce Retailers: How to quickly assess analytics to identify new strategies and tactics

This post uncovers how I think about any retail business to uncover immediate revenue growth opportunities. I’ve found over the past 13 years that most of our competitors are just not great at the basics, or they are great in … Continue Reading

19 Tools To Grow Your Business Digitally

Software and tools are critical to marketing in today’s internet.  The amount of process, organization and level of activities required for successful digital marketing is astounding and the complexities increase daily. This is actually an incredible opportunity to out-execute your … Continue Reading

8 Things You Can Do to Prepare Your Website For the Holiday

Are you one of many people who never make the time to prepare for the holiday retail and commerce rush? I’m hoping this post will help you get ready.  You can use this list as a checklist to get ready. … Continue Reading

9 Email Marketing and Marketing Automation Campaigns to Drive More Revenue

Marketing email and automation are imperative to every successful marketing campaign. I see email as the top third return on investment in every one of our clients. You may ask, how does one begin an effective email marketing and marketing automation campaign? Below, … Continue Reading