Content Meets Commerce – Magento 2.0 and Beyond

Content Meets Commerce – Magento 2.0 and Beyond

So for anyone who knows me well, I’ve been preaching content marketing and content driven commerce for over five years. I like to live my life Gretzky style, skate to where the puck is going, not to where it is. I spent the majority of my twenties guessing wrong on where the puck is going when it comes to ecommerce and tech, however over the years I’ve refined my prognostication skills and have gotten pretty darn good at predicting the commerce future.  That being said, we’ve been battling the content vs. commerce for a while. Some platforms have tried really hard. WordPress with WooCommerce, Drupal with Drupal Commerce and others. Generally I like the idea of a content management system driving commerce, however none of these systems ever really evolved to properly address some basic ecommerce details. For example, Drupal Commerce doesn’t calculate discounts and tax properly and without customization will cause failure when passing any order data to an ERP with pricing validation.  Seems pretty basic right?

Just when you hoped Magento would come through, they do. Magento 2.0 and future versions make content integration and management within an ecommerce experience easy and amazing, while maintaining what Magento does well, Commerce.  It’s refreshing as we’ve spent a lot of time in the past 2-3 years integrating a CMS with Magento for sites with substantial ecommerce needs and branded content needs. No more.

If you’re looking for a new ecommerce platform, I really would recommend Magento 2.0. It brings the best of commerce and content together.

What Made Me Reach This Conclusion

here are a list of considerations we took into consideration from an ecommerce perspective…

  • Shipping rates and how to update them real time with carrier integration
  • Tax rates down to the country level and how to update them
  • Pick pack and ship that is customized to retail business process
  • advanced discounting and promotion rules
  • Integration with warehouse, accounting and third party systems at scale (1,000’s of orders a day)

Here are a few content considerations we took into consideration…

  • Tagging content
  • Dynamic site content
  • Merchandised content
  • Scheduled posts and scheduled content roll out
  • Roll back within the CMS

There are a ton of other considerations, but these are a few that, when applied to content and commerce lead us to the ALL IN conclusion that Magento, once again is out-executing the market.